Having had businesses themselves and experiencing like many other business owners the frustration caused around finding business finance, three business partners Rich Wilcock, Simon Moorcroft and Jamie Moorcroft set about building an online business that made it easy for other business owners to find the right finance product in an otherwise very crowded and confusing marketplace.

Alternative business finance has become very popular with more and more business lenders entering the market each year. As such there is a lot more choice, different finance products for different types of businesses, each with varying financial requirements.

With the influx of so many lenders and associated products it has become almost impossible for business owners to know for sure that they are looking at the right product for their needs and ultimately if they are receiving the best deal in the market.